MSG Networks
New York, US
The Project
For over 50 years, MSG has been a pioneer in regional sports television, setting a standard of excellence, creativity and innovation. Committed to their fans, MSG wanted a new XR stage at their Headquarters in New York to transform the entertainment viewing experience.
The Brief
MSG planned to relocate and upgrade their existing studio to a custom-built unit, that would elevate their broadcasting accomplishment and take sports production to the next level.
The Solution
d&b solutions implemented a SmartStage® solution, with LED wall comprising CreateLED AirTV-Pro, with UHD image reproduction for a flawless finish. The stylishly robust ROE black marble LED floor panels with anti-scratch surface and matte finish minimise reflection and bring a polished high-tech look.
Blacktrax real-time camera and lighting tracking, provides a fast and accurate automated solution, enabling presenters to move freely during filming. Bespoke sets can be deployed for varying event setups with augmented reality transposing live content, stats and graphics.
David Schafer
SVP Product, Technology & Operations at MSG Networks
‘Partnering with d&b solutions to implement our new virtual XR studio has been a transformative step forward in how we engage our audiences.
d&b solutions brought not only cutting-edge technology but also an exceptional level of professionalism and responsiveness. Their team consistently met – and often exceeded – our tight production deadlines while maintaining an unwavering commitment to quality and innovation. The XR studio now plays a central role in our pre- and post-game coverage, allowing us to create immersive, broadcast-quality experiences that elevate our storytelling and brand presence.
d&b solutions’ expertise, collaborative spirit, and forward-thinking approach make them an invaluable partner. Their work has empowered MSG Networks to stay at the forefront of sports broadcasting and set a new bar for what’s possible in virtual production.’