
Next 40th Birthday
NEC Birmingham | JULY 22
The Project
After working alongside Next for the past 20 years, we felt privileged to be working with them on their conference and 40th Birthday party at the NEC, Birmingham in 2022. We delivered full 360° event production, including creative design, scenic, staging, rigging, lighting, audio, video and even choosing food vans, interactive performers & musical acts.
The Brief
We needed to provide a conference space for 550 people in the day time, dividing walling to house pop up Next shops, 28 custom exhibition stands with screens on and an evening party for 3500 people.
The Solution
We created a conference space that was used in the day & then turned around to be the main stage at the Festival themed party. We provided a second stage area, multiple fairground rides, a silent disco dance zone, food stalls, custom bars and furniture. Plus a full technical solution and all aspects of the brief.







Estelle Palmer
Marketing Operations Manager | Next
Just wanted to formally say a huge thank you to all of you and the wider team for the event last week! I know it felt like we’d planned it forever, but as always you & the team were so professional and helpful, especially with some of the last minute changes. It’s been great working with you all again and thanks so much for making the event such a huge success. It exceeded my expectations and looked fab! I’ve had lots of really positive comments about the look and feel of the event.
